Build a new set of brand foundations that sets Shopify up to confidently take its place in the world.
The Background
When the pandemic came it changed everything, including for Shopify. As thousands of business owners around the world faced closures of their brick and mortar businesses, they had to scramble figure out a way to keep selling.
In 2020, new store creations on Shopify increased by over 80% as businesses turned to online sales to stay afloat. Shopify had gone from a platform that helped you realise your passions, to a platform that helped you survive.
Recognising our new role in the world, I led the project to refresh Shopify's brand strategy.
The Solution
During the last major rebrand in early 2019, Shopify positioned itself as the supporting partner to help bring your business to life. But in a world that was still mid-pandemic, this didn't feel right. The stakes were much higher, and Shopify needed to take a bolder stance.
We needed to go back to the foundations of the brand, setting them in place before empowering other teams to build upon them. We redefined our definition and brand purpose, bringing the focus to entrepreneurship and the independence it enables.
The brand principles and tone of voice were updated to reflect a brand that recognises the role it plays in the world. The new brand is bold, future focused, and determined to break down barriers for entrepreneurship.
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The Results
With the new brand foundations shared internally and with external partners in Q3 2021, the refreshed brand is starting to emerge into the public eye.
Keep an eye out for a bolder, more confident Shopify showing up near you.
