Hi there! 👋
I’m a freelance strategist with 11 years of experience in brand strategy, content strategy, and copywriting.
I’m an operationally minded strategic, meaning I’ll up build the plan and then pull off the execution. Whether solo or together with my network of freelance partners, I can take your project from an idea, to a plan, to realising results.
I’ve been inside tech companies for over six years, leading content teams and company-defining brand strategy projects.
Earlier on I was in the agency-world, deep in pitches, content and social media strategy, and copywriting.