Bringing to life a bold brand story.
A selection of projects where I’ve created impact across brand, content, and creative.
Shopify gets a bold brand refresh
Shopify gets a bold brand refresh
Brand StrategyBrand PurposeTone of Voice
Turning HighCohesion’s complexity into a premium tech brand
Turning HighCohesion’s complexity into a premium tech brand
Brand StrategyBrand PositioningTone of Voice
Building Miro a content strategy and team from scratch/w=1920,quality=90,fit=scale-down)
Building Miro a content strategy and team from scratch
Content StrategyContent MarketingEmployer Brand
Oberlo rebrands for DIY CEOs 
Oberlo rebrands for DIY CEOs
Brand StrategyBrand PositioningTone of Voice
Localised creative concepts for Google Lens
Localised creative concepts for Google Lens
Creative ConceptingBrand Marketing
Challenger food marketplace Saltz finds its voice
Challenger food marketplace Saltz finds its voice
Tone of VoiceCopywriting
Shopify’s big splash into TikTok creator marketing
Shopify’s big splash into TikTok creator marketing
Brand MarketingContent StrategyCreator Marketing
Multi-channel content for entrepreneurs
Multi-channel content for entrepreneurs
Content StrategyContent Marketing
