Deliverables
WorkshopPositioningMessagingContent StrategyCopywriting
Ideal for:
For startups or anyone launching a new product.
Get the toolkit you need to set a solid direction for your brand, and the content to start communicating.
Includes
- Brand Positioning Workshop: A workshop with you and your team to define your brand's unique value proposition, target audience, and place in the market.
- Brand Messaging Framework: A comprehensive messaging strategy including the brand positioning statement, definition of the tone of voice, and a set of key marketing taglines you can use right away.
- Content Strategy Development: A detailed content strategy that aligns with the brand positioning. Includes key topics, content formats, channel strategy, and an editorial calendar.
- Strategic Copywriting: Copywriting for foundational content pieces to get you started. Website copy including the about page, FAQs, etc. Includes initial blog and social media posts.
Each package can be fully customised, swapping in or out sections as needed.